Seminar on Export Elderly Care Products to Sweden & the Nordics

on 13 March 2014

at International Trade Training Institution, Department of International Trade Promotion, Bangkok

Capt. Suwipan Thisyamondol Deputy Director-General, DITP together with Ms. Ellen Anker–Kofoed and Ms. Nezli Almufti, Trade Policy Adviser from Open Trade Gate Sweden, Mr. Reidar Gårdebäck, Consultant and Business Owner from ReGarde AB and Ms. Heta Pasi, Research Analyst from Euromonitor International

Sweden and other Nordic countries have a long tradition of promoting trade development in developing countries and involving their own business community in the process.

On March 13th 2014, The Office of Commercial Affairs, Royal Thai Embassy, Copenhagen and Open Trade Gate Sweden, National Board of Trade had co - organized the Seminar on Export Elderly Care Products to Sweden & the Nordics at International Trade Training Institution, Department of International Trade Promotion, Bangkok. Around 130 participants showed their interest on the seminar.

The seminar's goal is to facilitate trade and increase exports from Thailand to Sweden and bring about a new level of economic engagement with Sweden and Nordic. Especially it could be a hand to facilitate trade and increase exports from Thailand to Sweden, in the areas of rules and requirements such as customs procedures and preferences as well as market trends on some specific products, such as skin care product, towel, chai and exercising apparatus.

“The elderly population in Sweden and Nordic are still growing. There are opportunities for Thai companies to do more” said Capt. Suwipan Thisyamondol Deputy Director-General, DITP.

In the Open Trade Gate Sweden’s part of the seminar about market requirements to export to the EU, while Mr. Reidar Gårdebäck, Market Consultant focused on Swedish health- and elderly care system and Swedish Medtech regulations. Euromonitor International, presented by Ms. Heta Pasi, showed the trends of Aging society in the Nordics.

This cooperation makes sense as Sweden and other Nordic countries – if looked upon individually – are small markets, but share many similarities. Business culture, consumption patterns, and consumer preferences are basically similar. Although Norway and Iceland are not a member of the European Union – unlike Sweden, Denmark and Finland – Norwegian legislation is to a great extent harmonised with EU legislation, thus facilitating one Nordic market. The Nordic countries offer a large consistent market for exporters.

During the visits, the Guest Speakers also had opportunities to visit Elderly care products at Bangkok International Fashion Fair and Bangkok International Leaher Fair 2014 (BIFF & BIL) and Thailand International Furniture Fair 2014 (TIFF), at IMPACT, for example products of Bathroom Design, Deesawat and Bangkok Rubber Public Company Limited.

We also received warm welcome by Bangkok hospital, led by Dr. Nithiwat Gijsriurai, the Deputy Hospital Director, to visit Bangkok Hospital and its Longevity Center.