DEmark Show Online 2021 sets new participation record even as format goes virtual

443 selected products in 7 categories

The online presentation tackles emerging economic initiatives and social trends in the new era

Image: DOTS BAMBOO KAYAK

Faced with a year unlike any before, DEmark Show Online 2021 continued to fulfill its visionary function as a global showcase for outstanding Thai design by adapting to a virtual format for this edition. With the theme of “Regenerative Design for the Next” targeted for the “Next Normal”, strong enthusiasm showed up in the form of 590 entries from all regions in the country, of which 443 entries were selected for the final online exhibition, which occurred from 16 - 23 July 2021.

The Thailand Office of Innovation and Value Creation, under the Department of International Trade Promotion (DITP) at the Ministry of Commerce, adopted a live streaming format and presented the works of Thai designers in the DEmark Show Online 2021 through the DEmark Thailand Facebook page.

“Amid the spread of COVID-19, Deputy Prime Minister and Commerce Minister Jurin Laksanawisit ordered the use of local and international platforms as well as innovative tools with the potential to support serious online campaigns in the New Normal,” said Mr. Somdet Susomboon, Director-General of the Department of International Trade Promotion. “This is to help solve export problems in the time of the COVID-19 pandemic and increase the value of Thai brands.”

The department also designed an entire ecosystem of online touchpoints; including Touch DEmark for viewers to vote and share entries, online promotions, and online platforms for sales of the products. This included discounts on the 443 selected products in the competition, with presentations of design trends by the designers in this year’s competition.

The Director-General also highlighted the market-driven manufacturing strategy as a new key driver in business development, based on demands in the New Normal. He explained, “Consumers attach greater importance to sustainability, health safety, and the Internet of Things (IoT). This led to DEmark’s theme of “Regenerative Design for The Next” this year, which calls for designs that reflect lifestyles in the new era and highlight the value and importance of adaptation. This results in designs that meet demand, and evolve to aid the lives of people worldwide as they adjust to the Next Normal.”

With a strong commitment to nurture innovation and international relevance in Thai design, the Department of International Trade Promotion develops the potential of Thai operators to enable international competitiveness, with the added mission of expanding marketing channels for Thai products and services in a sustainable manner.

This year’s theme also aligns with the Thai government’s call for a Bio-Circular-Green (BCG) economic model, which refers to the holistic economic development that simultaneously covers three dimensions. The first prong of Bio-Economy focuses on the use of biological resources to increase value through the development of high-value products. A Circular-Economy is introduced to ensure a maximal recycling of resources within the product’s life cycle, thus contributing to the Green-Economy through sustainable practices. 

Thailand hones in on innovative designs and creativity to transform its biological diversity and cultural strengths into a competitive edge, which drives the growth of its economy to thrive internationally, distribute income to communities, be environmentally friendly, and succeed in sustainable development. The country also promotes technology-based designs which tap into the  growing Internet of Things (IoT).

The department continues to enjoy support from retail and development company, Siam Piwat Group, and this year’s edition enjoys a wider collaboration, with international representation from the Taiwan Design Research Institute (TDRI) and the organizers of Hong Kong Smart Design Awards, who assigned their senior representatives to be among the DEmark Award judges.

7 categories were presented in the exhibition:

● Industrial Process/Industrial Craft

 Gift & Decorative Items/Household Items

 Creative & Innovative Fashion/Apparel/Jewelry/Textile etc.

 Home Appliances/Smart Product-Service Solutions/User-Oriented IOTs/Wearables, Automated Services, Medical & Health Design, Sustainable Innovation, etc.

 Packaging Design

 Font/Graphic on Surface/Digital Media/Identity Design

 Hotel/Restaurant/Cafe/Retail Shop/Co-Working Space/Condominium Project

DEmark Award winners are eligible for considerable privileges. Besides automatically being entered into the second round of the G Mark competition in Japan, DEmark Award winners can accredit their designs with the DEmark logo thereafter, gaining international validation, and their products will be presented locally and internationally through advertisements in various media and be exhibited in Thailand and globally. In addition, the organizers of the Golden Pin Design Award in Taiwan welcomed 70 Thai entries to the competition without charge on a first-come, first-served basis this year.

Witness these award-winning designs and other inspiring entries in DEmark Show Online 2021 via our Facebook page: DEmark Thailand and www.demarkaward.net.

For more information, please contact the Thailand Office of Innovation and Value Creation of the Department of International Trade Promotion:

Tel: +66 61 032 6594, +66 82 954 5965 and +66 2507 8278

Email: demark (a) demarkaward.net

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